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May the Road Rise Up to Meet You
Zappos and Brooks teamed up to bring our customers something special for St. Patrick's Day. This exclusive collaboration created a limited edition shoe you couldn't find anywhere else. Perfect for anyone who loved a bit of green in their wardrobe.
The shoe was designed to celebrate the spirit of St. Patrick's Day and was sure to bring a smile to runners' faces. I picked an Irish phrase that related to their culture and could be related to running at the same time. The shoes already turned heads with a combination of classic Brooks style and a fresh dose of festive green. But it needed a bit more for the promos.
Visually, the theme I chose was around the rainbow, and according to the legend, the gold at the end of it. The same road customers would be running with the limited-edition shoes.
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