Fernando Cabestany Portfolio

ZAP-N-GO Pre-Launch Website

Deliverables

Website

Demo Video

Logo

Disciplines

Motion Graphics

Art Direction

Branding

UX/UI

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New Solutions for a New World

Overview

As businesses started shutting down, the number of people getting food and groceries delivered home increased exponentially in a matter of weeks. With very little science around the COVID-19 virus, customers and delivery workers were concerned about the safety of the handling of the products. People lost trust in practices that were fine before because they could not see the virus.

Two Solutions, One Goal: Showcasing the Power of UV-C Light

We created two pieces to showcase our UV-C light product. Firstly, we designed a one-page website that provides detailed information about the technology and includes lab test results. This website also features easy ways for potential customers to get in touch with us.

In addition to the website, we also produced an animated video to demonstrate how the product works in a more relatable and less scientific manner. The video shows the product in a typical setting, allowing viewers to see it in action and understand how it can benefit them. Overall, these two pieces complement each other and provide a comprehensive overview of our UV-C light product.

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Project Goals

To build trust by introducing consumers to the technology and science behind the product.
Gauge individual consumer interest to determine the viability of the business.
Build anticipation for the brand without having to wait until all brand and event details were fully developed.

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The Customer

The final consumers were delivery workers and people ordering delivery. The ideal customer were initially delivery companies, so they could provide their drivers with a safe method of handling the food and groceries. A second customer was the person receiving the food at home.

Challenges

We faced two major challenges in promoting our UV-C light product.

Firstly, we had to move quickly despite the product being in the development phase. We showcased the product using 3D models that were not an exact match to the final prototype. This posed some difficulties.

Secondly, there was a legal risk in making specific claims about the product's efficacy against the COVID-19 virus. We had to focus on showcasing the technology and principles to earn the customers' trust. Additionally, customers lacked trust and guidance on how to protect themselves from the virus. With little official guidance, they had to rely on potentially unreliable information available on the internet. UV-C light was not commonly used in homes and was more associated with medical or industrial processes.

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9 major companies interested
4 pre-orders

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User Research‍

The research here was pretty scarce on our end. As the world was more or less paralyzed, we couldn't properly research and define our customers or problem. We pieced together some assumptions based on people's sentiments shown by the media, existing science on UV-C light and its sanitizing properties, and previous delivery best practices from delivery companies.

Competitive Research

The competitors were other sanitizing solutions. People were familiar with sanitizing wipes, hand sanitizer, water, soap, etc. The delivery bag with UV-C light was a first-of-its-kind, so there was no direct competition.

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