Apparel
Environmental
Digital Signage
OOH
Art Direction
Illustration
A Celebration of Chinese New Year.
Zappos' gift shop and art program partnered with the community to celebrate the Chinese New Year. There were special guests, art installations and conferences, food, and entertainment.
Zappos was excited about Chinese New Year as they celebrated the Year of the Monkey. Guests and visitors were treated to a delightful array of performances, food, and exclusive apparel to commemorate the special occasion. It was a festive atmosphere, with everyone paying tribute and enjoying authentic Chinese culture.
The main challenge was to create a visually appealing and unforgettable experience while at the same time being respectful of Chinese traditions. We were in close communication with the team in China to make sure everything turned out as respectfully as we had envisioned.