No birthday cake, just a cool box.

Since it was a party, the shoes were worthy of getting their own special box. Not only will customers got the special shoes, but they received them in a special box that we made just for the celebration. A once-in-a-lifetime opportunity to get their hands on exclusive shoes and cool packaging.

The box was pretty fancy, it had direct inks, spot UV and matte lamination, it felt really soft. There was a PR and influencer campaign around it, and we sold out of the shoes fast.