LATIN FLAVOR MEETS PACIFIC ISLANDER TRADITION.
The owners of Mezcla wanted to push the limits of what was already available in the area with a new concept. The quality of the food and drinks was on par with other high-quality places on The Strip. The challenge was to create a brand that looked sophisticated enough to compete with the more prominent restaurants but, at the same time, looked casual and relaxed, like a neighborhood restaurant.
I worked with the Mezcla team to define their essence through a series of exercises. Once we defined their mission, vision, core values, and attributes. I created a visual identity that reflected the uniqueness of the place. The logo is made up of two custom-made parts. A smooth script with the name Mezcla represents, on the one hand, the warm feelings and emotions of the Latin and Pacific Islander cultures. And on the other hand, the artisanal style of the food. Always fresh and hand-made. The other part is the symbol—a mix of waves and a fingerprint. Mezcla strongly connects with the beach: seafood, good vibes, and relaxation. The fingerprint represents the uniqueness of the fusion between the two cuisines and cultures.
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