Where capital, innovation, and purpose collide.
Scale was launching as a brand and organizing their first conference at the same time. They needed a solid brand to differentiate themselves and make a bold impression from day one.
They needed to create a bold impression to attract a crowd that doesn't get impressed easily. A visual brand that could attract nothing less than spectacular partners and investors from the very beginning.
We worked on a brand strategy to identify the essence and differentiators of the Scale brand. First we created the foundations and then we built upon them.
A simple brand identity and assets were created. Logo, color palette, and typography. With those in hand but without having a lot of details figured out, we created a teaser website with just the essential information.
We created abstract videos and animations to engage potential customers and build anticipation, without having to commit to specific brand assets that may have not served the project well in the future. The one-page website included the basics like date and location, a brief description of the project, and a way for people that were interested to get in touch and get more details.
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