Style for the season, straight to your mailbox.
As the world of retail moves more and more from the physical space into the online world, the fight for screen time gets harder and harder. With low entry barriers for everyone to jump into the digital space, it's time to get creative.
In a counterintuitive way, we created a direct mail catalog to reach the cohort we were going after without having to compete with all the other content on social networks. The printed piece was the main player of the campaign, and while we extended it to the digital world, it was only to support and expand on the printed version.
From sneakers and sandals to wedges and heels. The selection included lightweight blouses, colorful shorts, and breezy dresses.
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